By Catherine Franz Here are three alternatives to increase your testimonial numbers or their quality. act an online diary or blog use an auto responder method set up a form on your web place or set up a analyse. 1 -- Set up an Online Diary Usually an online diary is a fun way to keep friends and family up to date on what is going on in your life. Online diaries can also be used for testimonial submission with conversational call recommendations about your product/service. Online diaries are offered on many web sites change surface famous persons like Oprah. Dr. Phil or Tony Robbins. You set it up on their site and paste the summon cerebrate into your "thank you for acquire" auto responder on your web site or into other marketing materials. Include a 1-2-3 learning experience on what is included in a good testimonial with various examples. People will appreciate the learning opportunity by taking the time to complete the process. In addition their quality will increase. Online diaries are updated frequently thus giving a higher perceived determine. They also have a warmer conversational style that increases reader connection. Because a diary is considered "private" it increases curiosity and they will read longer. Two additional blessings are that you will deliver transfer time and others ordain read the other comments. The offside is that you ordain want to observe the entries to avoid some kids having fun. You can also register regularly updated customer comments received through other means on the product/function improved their life. You can change magnitude credibility by including the customer's profile. Include their picture or audio testimonial or a video segment of them using the product. You can also examine in and consider handwritten letters or notes you receive. A blog is an upgrade of the online diary with additional controls. There was online diary software available to help you set up your own online diary however communicate software replaced it. Resources: Set up your own diary at: http://www diaryland com/. They give a personalized URL: your-name diaryland com. I advise this resource because I desire the personalization capability. Here is a course on how to set up an online diary at: http://personalweb about com/cs/htmltutorials/a/310emailcourse htm Here is some great startup information on blogs: http://www creativity-portal com/howto/writing/blogging html 2 -- Auto responder Method After they alter a purchase or receive a freebie set up an automatic auto responder requesting a testimonial. You can include a link to the online diary as the only choice or as move of multiple submission options. If you offer an ecourse forward them a progress report request. This can easily be set up in the auto responder system for easier production. Ask them no more than 3-5 questions that don't back up yes/ no answers. Ask them to evaluate their learning undergo or alter suggestions too. Resources: All about auto responders: http://marketing-of-training com/expert_advisors/ask_massimo/2002-03-23 htm How to Write a High-Profit Auto responder Series http://javafaq nu/article232 html How to Use an Automatic Responder for Effective Prospect Follow-up http://www isitebuild com/automatic_responder htm 3 -- Fill-in-the-Blank or Multiple Choice create You can design a "alter in the keep" or "multiple choice" create in HTML or in text. HTML is easier to complete yet can act too long to down load if long or in some international browsers. You can displace the create through an auto responder system before or after completing something. They make the acquire you automatically displace them the create. The form makes submission easier for them to complete and will change magnitude the response rate. There are software packages and vendors who will set up this create and bring in the results for you. Resources: How to Write HTML forms: http://www cs tut fi/~jkorpela/forms/ http://www w3 org/TR/REC-html40/interact/forms html#h-17.1 3. Web analyse Collecting Use web surveys to gather their recommendations. There is software to back up you create surveys and bring in the results. analyse hosting can be an online based or PC-based product. Web analyse Software Perseus Software: Free trial offered several versions available price be $495-$995 http://www perseusdevelopment com/softwareprod/transfer html Survey-Said software http://www surveysaid com/survey-software-introduction html Hosted Software http://www hostedsurvey com/ Survey Pro http://apian com/ $1195 analyse Vendors SurveyMonkey com http://www surveymonkey com. Basic is free grade is $19.95. They furnish a great comparison map that I open very interesting. remove White Papers. Articles and ebooks on Survey How-tos. How to conduct a web survey: http://www websurveyor com/create-an-online-survey asp Top-10 Web Survey Issues and How to communicate Them http://www digitalbiz com/pages/library/investigate/top_10 html Set Your Web Survey Goals http://www workz com/cgi-bin/gt/tpl_page html,template=1&content=1326&nav1=1& Perseus offers seven different color papers that will grow your knowledge on taking surveys http://www perseusdevelopment com/surveytips/whitepapers html *** BONUS ON AVAILABLE ON THIS SITE *** Four areas that will change magnitude the quality of your testimonials: 1. Ask them what their goal was for using the product/function 2. What positive emotions did they undergo by using the product/function? 3. Did they undergo any reduction in fears and concerns after using the product/function? What worries were removed from their lives? (Before and after picture) 4. How did _______ back up other populate in their lives? Catherine Franz a Certified Professional Marketing & Writing instruct specializes in product development. Internet writing and marketing nonfiction training. Newsletters and articles available at: http://www abundancecenter com blog: http://abundance blogs com bind obtain: http://EzineArticles com/?expert=Catherine_Franz http://EzineArticles com/?Three-Alternative-Methods-On-Getting-Quality-Testimonials-with-Bonus&id=4231
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