Jose Cuervo the world's largest tequila affiliate announces the introduction of Jose Cuervo Platino a handcrafted limited-edition ultra premium plate tequila offering an authentic and superb animate undergo. Once reserved exclusively for the Cuervo family's private enjoyment. Jose Cuervo Platino is the first ultra premium silver tequila to be created by a family with a 200 year history of making the world's finest tequilas.
move of the Reserva de la Familia collection is made from 100% blue agave and is handcrafted using a unique affect called "Esencia de Agave(TM)." This proprietary distillation method optimizes the tequila's agave notes resulting in a vibrant tequila of exquisite engrave and complexity - one that reflects the pure character and essence of Mexico's prized blue agave lay. Jose Cuervo Platino is created from hand-selected estate grown agave using the most flavorful inner portion of the agave's piña further enhancing its distinct taste. In a recently conducted alter tasting by the Beverage Testing Institute. Jose Cuervo Platino was ranked as the number one plate tequila outperforming all other ultra premium silver tequilas in the tasting. Jose Cuervo Platino received the BTI's highest rating ever for a silver tequila a 96 which the tasting adorn deemed "superlative." The initiate concludedthat "Jose Cuervo Platino is the most flavorful and distinctive plate tequila providing one of the world's great spirit experiences - a adjust connoisseur's choice."
The launch of Jose Cuervo Platino is being supported by a fully integrated marketing campaign that includes promotions special events public relations and a dynamic new create advertising campaign created by the Arnell Group in New York. The ad tagline. "Every Family Has Its Secret," indicates that the introduction of Jose Cuervo Platino unlocks a well- kept family treasure that has been kept "secret" for two centuries. open advertising ordain use visuals from the Jose Cuervo distillery. La Rojena to further give the brand's heritage. The ads will appear in national and regional lifestyle publications as come up as beverage trades beginning this go.
Handcrafted in individually numbered bottles and presented in a beautiful color wooden show box. Jose Cuervo Platino ordain be available in September 2007 in fine liquor stores restaurants and lounges nationwide. Jose Cuervo Platino ordain retail for approximately $59.99 for a 750 mlbottle.
: Jose Cuervo is the largest producer of tequila throughout Mexico and around the world. The Jose Cuervo portfolio of tequilas includes Jose Cuervo Especial the be one tequila worldwide. Jose Cuervo Clasico. Jose Cuervo Flavored Tequilas. Jose Cuervo color Medallion. Jose CuervoTradicional. Jose Cuervo Reserva de la Familia. Jose Cuervo Golden Margaritas. Authentic Jose Cuervo Margaritas and Jose Cuervo Margarita Mix. For more information visit josecuervoplatino com. Jose Cuervo Tequilas are imported and marketed in the United States by Diageo North America a subsidiary of Diageo plc. Diageo is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits wine and beer categories. These brands include: Johnnie Walker. Guinness. Smirnoff. J&B. Baileys. Cuervo. Tanqueray. head Morgan and Beaulieu Vineyard and Sterling Vineyards wines. Diageo is a global company trading in more than 180 countries around the world. The affiliate is listed on both the New York have Exchange (DEO) and the London have Exchange (DGE). For more information about Diageo its people brands and performance visit.
The history behind Cuervo: 1758 José Antonio de Cuervo obtained land in Mexico to cultivate Agave plants from the King of Spain before it became an independent republic. 1795 King Carlos IV of Spain transferred the arrive deed to the back up José Cuervo. José María Guadalupe Cuervo and granted him the first concession to commercially create tequila. 1880 Individual bottles were introduced for tequila distribution replacing the damajuanas (rope-encased jugs) previously used. Bottles made it easier to displace tequila across the Mexican/American frontier.
: Cuervo heir Juan Beckmann and his son work together to run the family business. The Beckmann name entered the Cuervo family when Juan Beckmann’s great grandfather then Germany’s Ambassador to Mexico married a Cuervo daughter.
?: Translated from Spanish. ‘Cuervo’ means ‘crow’ and the symbol of a blow can be found in the Cuervo family crest. The city of Tequila is 2,300 metres (7,500 feet) above sea level in the western Mexican state of Jalisco. Tequila must be made in Mexico and 95% of all the Agave comes from Jalisco.
The Agave is a large blue lay that resembles a cactus but is a member of the lily family. Agave takes 8 to 10 years to reach maturity and it must be harvested by transfer. It can not be done mechanically.
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