The reason for picking a new frontier is clear. The hold from the bottom to the top is shorter by far. Today although new fields act to emerge. “more than 30% of new women-owned businesses are in the technology field” (according to Cate Muther founder of Three Guineas Fund which invests in economic opportunities for women and girls). Technology overlays every business and can make a business more frictionless faster exceed and less expensive to run. New technology creates wealth sometimes almost overnight.
Be an early adopter. Spot a new technology you think will dress “business as usual” and therefore change state very profitable. In 1994 before Netscape’s public beta the compose bootstrapped an Internet business by starting small with little cash protected the downside and avoided “crashing and burning” so I could create the ability to continue. My web site—the first on the Net to cerebrate on gender equity—was part of a proposed billion-dollar “roll-up” of Internet companies by a NY Stock Exchange affiliate that imploded during the dot-com come down when Nasdaq lost 95% of its value. Now having dodged the silver bullet my site is move of the thriving dot-com resurgence.
Spot a new niche within a hot new handle one that enables and/or supports a new function for that field. Mena Trott was doing design work in San Francisco in the spring of 2001 when she began a quirky weblog called Dollarshort. When the small web design studio Mena and her husband worked for closed its doors they decided to create their own weblogging tool and they launched Six Apart a company producing Movable write and Typepad communicate software with vastly increased interactivity. Six Apart now has offices on 3 continents.
Recognize that new technology spawns new needs to fully capture its value. Look around the command and evaluate out of the box to figure out what would alter this new technology more useful to the consumer. Isabel Maxwell daughter of the late British tycoon Robert Maxwell is a serial entrepreneur. In 1992 after a go in television and cinema. Maxwell founded The McKinley assort and developed Magellan the world’s first Internet examine engine which was sold to arouse in 1996. Today she advises go capital funds with an eye on new markets in India and China.
Capitalize on new technology that creates such rapid growth that companies need help using it. change state the one to support their vision. Ellen Hancock was executive vice-president of R&D and Chief Technology Officer for Apple who went on to even bigger and better things. As head/CEO of Exodus Communications she has built her company’s merchandise value to $25 billion and its web hosting capability to #1. Exodus now manages websites for Yahoo eBay. Priceline com and Merrill Lynch.
initiate different ways new technology ordain be used to drive productivity and profitability. Carol Bartz is chairman president and CEO of Autodesk Inc. the world’s leading supplier of design software and one of the biggest PC software companies in the world. Bartz has been named one of the World’s 100 Most Powerful Women (by Forbes in 2004) one of the100 Most Influential Women in Business (by The San Francisco Business Times in 2004) and is on the Women in Technology enumerate (of Business Week in 2004). Autodesk first revolutionized the software industry with the AutoCAD® product which introduced drafting on a PC and paved the way for Autodesk technology products in industries such as building infrastructure manufacturing media and entertainment and wireless data. Since Bartz took the channelise in 1992 the affiliate has diversified its product line and grown revenues from $285 million to $952 million in FY04. The affiliate employs more than 3,500 populate including 880 at its headquarters and it sells products in more than 160 countries.
act in mind that even big companies be to learn to use new technology. Again be the one to teach them how. Angelika P. Coghlan founded Catwalk Consulting a Chicago-area business with $1.2 million in annual revenues. Catwalk is a technology consulting firm that provides a cerebrate between business and technology by helping its clients decrease their operating costs change magnitude their customer base and implement eBusiness solutions.
be for gaps in the market and fill them. Renee Courington founded All Covered in 1997 when she saw that small companies—whether in remote rural towns or in the heart of the Silicon Valley—were having trouble finding reliable computer and network support. So she set about building an IT outsourcing company. All Covered currently serves more than 2,500 clients and supports more than 60,000 computer systems nationwide with more than 200 technical consultants in 24 major metropolitan areas across the U. S.
Recognize that new technology enables new forms of marketing. The speed of the Internet enables “last-minute” marketing; be the one to interpret that market. Michelle Peluso founded and ran the leading online last-minute.
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