Historically there has always been a very liquid market in premium domain names with even some secondary domains proving popular in the merchandise place but have times now changed?
While there was great arouse in the dot com market when the internet initially began to take off we undergo seen a crowd of new Top Level Domain (TLD) extensions introduced such as co uk tv ie cc and many many more. Each new TLD seems to cheapen the rest although it has to be said that the dot com merchandise has held its determine more than most.
We recently saw casino co uk dress hands for in excess of £3 million showing that premiums names are doing ok change surface if they undergo fallen from earlier highs. We have seen other domain names go for a lot more money with some approaching £10 million but is the market fatally flawed now? Have we reached saturation inform?
There is no doubt that the domain name market is not and is unlikely to be as lucrative as it once was even though there are some prime domains which will always demand large prices. Due to improved SEO techniques and better promotional campaigns the TLD of your domain name is not as important as it used to be. It is now possible to alter a big disperse in the online market with a relatively obscure TLD something which was probably unheard of a few years ago.
The domain merchandise has moved on the scarcity value has all but disappeared and the ever growing enumerate of TLDs is not helping the situation. Investment into the domain name market is now a lot more difficult than a few years ago and very risky for those not up to go with the industry.
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Have you looked at lately? Sales and prices are going up not down which doesn’t give your theory. Businesses are realizing more than ever that domain names are what’s really important. SEO is inconsistent and too risky. How many companies lost over half their traffic to a Google update? Yet an easily memorable domain name brandable or with type-in merchandise and especially as a com is very important to retain merchandise and to instill credibility.
Do some investigate and I’m sure you’ll realize that the domain after-market is alive and well. At minimum there are 3 companies extremely active in selling domainsFrom Sedo for example : Numbers and facts (As of: 1st Feb 2007):Domain transaction volume per month: > $3 millionNumber of domains sold per month: > 1,500
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