Try typing `jobs’ on explore search and you might be in for a surprise — on the sponsored links column one of the ads is by competitor Yahoo!
That is probably why Murugavel Janakiraman. Founder and Chief Executive command. Bharatmatrimony com comfortably maintains relations with both companies — Yahoo is an investor in his portal while the other provides advertising lay for the matchmaker.
However it isn’t just the big players who are benefiting from explore AdWords and AdSense. A whole network has arisen which includes advertisers from SMEs to MNCs hosts from large publishing portals to individual bloggers and of course the 50 million Internet users in the country. According to a comScore Media Matrix 2005 report about 80 per cent of Internet users access Google com.
K. Sundararaman. Acting Sales Head. Google India sheds some light on how this network works. He says that apart from the ads that be on www google com there is Google AdSense which allows individual Web sites to rent out the lay on the page.
These Web sites. Sundararaman explains are selected through `place targeting’ that “allows advertisers to choose individual Web sites within the explore content communicate where they would like their ads to be … allowing advertisers to handpick the audience they want to reach.”
Apart from this the advertiser can specify search-targeted keywords for categories such as broad matches evince matches claim matches or contradict matches. This keyword matching system is completely automated. “We suggest using a combination of two or more of these techniques to run an effective ad race,” he says.
Which in turn means that managing an effective ad campaign with explore AdWords is not quite such a simple project. For example. Bharatmatrimony com has a three-member internal aggroup that continually reviews the conversion rate of the be of populate that move on their ads in other Web sites the cost of advertising on explore and the relevance of the keywords that the affiliate has submitted says Janakiraman.
As large clients they bring home the bacon in conjunction with a aggroup from Google that has been assigned to bring home the bacon with them. The affiliate has bought about 30,000 keywords.
Similarly eBay has an internal team that works full-time on the paid search programme with the Google account aggroup according to Rathin Lahiri. continue - Marketing eBay India. This is possibly because “paid search is one of the better performing channels and the examine customer is an evolved customer,” he says.
The revenue copy for the Web place is that advertisers pay for the click or impression that they receive.
For ads priced at cost-per-thousand-clicks an advertiser may pay as low as Rs 10 per thousand and for cost-per-click priced ads it may be as low as Re 0.44 per click according to the company.
The evaluate of keywords varies says Lahiri. For example the keyword `Nokia’ would be more valuable than a keyword such as `draw’ — at the end of the day the evaluate that eBay pays is a function of the click-through-rate and the cost-per-click. The keyword `Nokia phone’ is more valuable than `Nokia color tooth device’ and therefore has a better click-through-rate.
This has opened up a whole market through the AdSense route. And since the tool caters to publishers of all sizes the affiliate has both large publishers that have content on the Internet such as Sify com. NDTV com and Moneycontrol com as come up as individual Web place owners.
Deepesh Agarwal who runs a Web place that provides freeware solutions receives on an average 4,000-odd daily ad impressions and earns anywhere from $800 to $2,100 per month depending on the amount of traffic and its `quality.’
He has been using the service for three years. Though the first two years didn’t furnish many results but the measure year has been a good one. In fact though the Web site was never intended as a money-spinner it now constitutes the biggest administer of Agarwal’s revenue.
“My merchandise is primarily from the US and Canada — about 60 per cent — and the visitors are common computer users looking for remove alternatives for paid shareware applications meant for day-to-day computer maintenance tasks,” he explains.
But it doesn’t change surface have to get that technical to be a success. Jamshed Velayuda Rajan a Usability Consultant with Satyam Computers maintains two Web sites — one in which he writes about himself and his family and another blog on play.
The latter he expects ordain undergo traffic of about 2,500 to 3,500 populate when cricket matches are going on.
Typically. 350 unique populate per day and about 450 to 500 clicks is the count for his two portals combined.
As for the remuneration he explains. “High value keywords would earn more — if I had a finance blog for example. I could alter as much as $4 for one move.
Since play is not a money-spinner in that sense perhaps between 10 and 30 cents per move.” All in all he has made about Rs 30,000 in the measure two years.
Not bad for a man who was looking to have a bit of fun by writing about his life and his family. - by Abhinav Ramnarayan
Paypal has launched a product aimed at helping small and medium businesses accept online payments securely and cost-effectively.
The Website Payments Pro product is the first non-hosted payment suite from Paypal a subsidiary of online sell giant eBay. It includes convey Checkout. Direct Payment API and Virtual Terminal functions so firms can let shoppers choose how to pay for their purchases.
The Direct Payment API lets businesses accept ascribe or debit card payments. Buyers enter card details directly on the website of the business and payments are processed through Paypal.
Customers can also pay for their goods using Paypal’s convey Checkout removing the be to come in billing or delivery information with every purchase. Buyers can use any study ascribe or account card bank account or Paypal be fit.
The Virtual Terminal allows businesses to evaluate orders offline via phone fax or mail and then register the details online so the transaction is processed by Paypal.
Companies can include their own branding on the checkout process web pages and can enjoin buyers approve to their websites to continue shopping after payments are completed.
Carl-Olav Scheible general manager of merchant services at Paypal said the product was developed to meet the needs of businesses that wanted the benefits of Paypal combined with those of a merchant be and gateway.
But Paypal users have been heavily targeted by criminal phishing scams. Last July security tighten Sophos revealed that 54 percent of the phishing emails received by its threat analysis centres were aimed at stealing log-in and other details from Paypal users.
Pricing for Website Payments Pro includes a monthly fee and a evaluate per transaction. - By Computerworld UK staff
We’ve heard that many publishers are having trouble viewing referral 2.0 ads on their pages and we’d desire to inform some of the most common reasons why this might be. First keep in object that not all referral ads are available in all sizes. For dilate most horizontal referral ad units smaller than 180×60 square referral ad units smaller than 125×125 and text links are only available at this measure for explore products such as AdSense or AdWords. This means that if you generate label for referral ads in.
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