After nearly 11 weeks of running our landing page competition we have a winner... Paul Robb of who put together. Congratulations to Paul who wins the grand consider of $1,000 a year's membership of SEOmoz's premium content a 3-month trial version of the software and. Our back up place winner. (aka inflatemouse) put together a terrific summon too and deserves compete recognition (as you can see below).
We wanted to end the contest nearly 4 weeks ago but struggled due to a heated close battle between two of our landing page contestants. Finally however it was from who helped us finish the oppose last week. Here's Jon's telecommunicate to us:
The second challenge is creating pages or elements that are as unique as possible from one another. What I’ve seen over the years is that the greater the creative differentiation the more likely visitors ordain act to one creative treatment over another. This is important because the net cause is higher confidence levels due to a reduction in margin for error. This allows us to get results faster (or “fail faster”). Some of the beat differentiation is testing elements being present or not show at all. In sum a successful test is usually determined prior to any traffic entering it.
The great move about multivariate testing is that you can hit the books the calculate of affect in percentage that each tested element has on conversion. This provides a tremendous understanding about what drives intent. We’ve had many clients that have taken this learning and applied it elsewhere namely in their ad creative and messaging. For example a recent client learned that the eTrust and Verisign seals had a 98% factor of influence for increasing conversion. Not only did they start to use this messaging more prominently in the remainder of their conversion funnel they started using it in their offline advertising.
I evaluate Offermatica’s vast leadership lay in the market validates it as the best and most versatile tool. Certainly the clients and the success communicate for itself. One alter fact is that Offermatica is serving 5 billion impressions a month. The software has continued to develop since my first involvement with it over two years ago. There are new releases every quarter and the tool has moved into targeting and personalization with the release of affinity targeting capability as well moving from on-site optimization quite effectively into ad optimization. This provides holistic optimization capability from impression to conversion. Not to have in mind the new UI in beta has an onsite editor that is insanely alter and simple.
It was a fantastic deal for both Offermatica and Omniture. Omniture gets a great technology that we’ve already integrated through their Genesis program. Offermatica besides being validated as the market-leading platform gets the opportunity for continued growth and success through the extensive Omniture client base and global arrive. Beside the obvious ability to furnish easy A/B and MVT to clients ultimately the value is leveraging the valuable segment and behavioral data that Omniture captures. With Offermatica that data can now become immediately actionable for marketers for validation testing targeting and retargeting.
As far as OTTO Digital it’s business as usual for now. I’ll be speaking with Omniture leadership in the coming weeks to comprehend their thoughts on how OTTO Digital can continue to give measurable results for clients change the merchandise for optimization services and be doing the most interesting and cutting-edge bring home the bacon in digital marketing. Over the last 18 months we’ve created an amazing affiliate; 20 employees with offices in NY. Dallas. LA and SF. We’ve worked for 4 of the top 11 brands in the world and our over 35 clients include the merchandise leaders in most study verticals including search retail insurance entertainment finance and auto. I’m most proud that we’ve had a 100% success rate. Every one of our clients has experienced measurable increases in performance from our work.
Personally while A/B and MVT testing still make up a large move of my bring home the bacon the fastest growing conjoin of what I do revolves around leveraging the web as a platform to improve results for business by creating applications that are highly dynamic targeted personalized and use Offermatica to measure and hone create by mental act delivery and performance. We’ve had great success at OTTO using structured data through REST APIs in this way. Since the web is quickly moving away from “one-size fits all” static site experiences towards personalization and targeted experiences understanding how to effectively unify circumscribe and creative with technology to provide relevance and how to quantify that continues to be what I’m passionate about.
First of all congratulations on a successful test. When determining the end of a test we look for two things in the data - stability and confidence. The reason it took so much data.
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Related article:
http://www.sbadvertisement.com/seomoz-s-landing-page-competition-winner-an-interview-with-jonathan-mendez-on-landing-page-testing-design_56743.html
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